{"product_id":"lurra","title":"LURRA™ – Hunting Maze for Indoor Cats","description":"\u003ch2\u003eThe first toy your cat doesn't lose interest in after one day.\u003c\/h2\u003e\n\n\u003cp\u003eMost cat toys trigger one instinct — the chase, the grab, or the scratch. Then your cat walks away. LURRA™ runs the full hunting cycle in a single felt box: detect, stalk, swat, grip, pull. That's why your cat comes back to it eight to fifteen times a day, not once.\u003c\/p\u003e\n\n\u003cp\u003eBuilt around how cats actually hunt. Designed in Helsinki for Nordic apartment homes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBuilt around the full hunting cycle.\u003c\/strong\u003e Five instincts engaged in one box — your cat's brain gets the \"hunt complete\" signal it needs.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFelt with grip — your sofa stops being the alternative.\u003c\/strong\u003e Pressed wool-felt gives your cat the resistance it's been finding in your furniture.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSilent by design. No batteries, no app, no plastic clatter.\u003c\/strong\u003e Set it down before bed. Your cat hunts. You sleep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow LURRA works\u003c\/h3\u003e\n\n\u003cp\u003eEvery cat toy on the market triggers one part of the hunt — the chase from a laser, the grab from a feather, the scratch from a post. When the rest of the cycle is missing, your cat's brain doesn't register \"hunt complete.\" Boredom returns within minutes.\u003c\/p\u003e\n\n\u003cp\u003eLURRA combines all five hunting stages in a single compact box:\u003c\/p\u003e\n\n\u003col\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDetect.\u003c\/strong\u003e Jingle balls move inside the inner channels — sound triggers your cat's prey detection.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStalk.\u003c\/strong\u003e Your cat crouches beside the box, tail low, eyes locked.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSwat.\u003c\/strong\u003e Paw enters the cutout, claws engage with the felt.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGrip.\u003c\/strong\u003e Pressed wool-felt gives the resistance your cat has been finding in your sofa.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePull.\u003c\/strong\u003e The ball comes out. The hunt completes. Your cat resets, then comes back for round two.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eThis is why LURRA holds attention where laser pointers and treat balls fail. You're not buying a toy — you're giving your cat a behavioural reset button.\u003c\/p\u003e\n\n\u003ch3\u003eWhy LURRA, not another puzzle box\u003c\/h3\u003e\n\n\u003ch4\u003e1. The full hunting cycle, in one box\u003c\/h4\u003e\n\u003cp\u003eMost toys trigger one stage. LURRA triggers five. Your cat doesn't lose interest after fifteen minutes because the hunt actually completes — the way it's wired to.\u003c\/p\u003e\n\n\u003ch4\u003e2. Felt with grip, not foam or cardboard\u003c\/h4\u003e\n\u003cp\u003eWhen your cat sinks its claws into cardboard, nothing pushes back. Pressed wool-felt resists at exactly the right pressure — the same resistance your cat finds in your sofa cushions and curtain fabric. You're not buying a toy. You're saving your furniture.\u003c\/p\u003e\n\n\u003ch4\u003e3. Silent by design\u003c\/h4\u003e\n\u003cp\u003eNo motors. No battery hum. No plastic clatter against the parquet at 3 AM. Place LURRA before bed. Your cat hunts at its own pace. You sleep through the night for the first time in weeks.\u003c\/p\u003e\n\n\u003ch4\u003e4. No batteries. No app. No subscription.\u003c\/h4\u003e\n\u003cp\u003eYou unbox it, drop in the balls, set it on the floor. The first session starts within a minute. Three years from now, LURRA still works at exactly the same effectiveness — because there's nothing to wear out.\u003c\/p\u003e\n\n\u003ch4\u003e5. Designed in Helsinki, made for Nordic homes\u003c\/h4\u003e\n\u003cp\u003eMost cat toys announce themselves with neon and plastic logos. LURRA is moss-green pressed felt and brown felt base — it sits next to your sofa leg, on the parquet, by the bookshelf. Your cat's behaviour changes. Your interior stays exactly as you've built it.\u003c\/p\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% pressed wool-felt, two-layer construction. No wood. No plastic. No batteries.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 25 × 25 × 6 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 200 g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIncludes:\u003c\/strong\u003e LURRA box + 2 jingle balls (one woven, one bell)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSuitable for:\u003c\/strong\u003e Indoor cats of all ages, kittens to adults under 7 kg\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSetup time:\u003c\/strong\u003e Under one minute, no tools, no assembly\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCleaning:\u003c\/strong\u003e Wipe with damp cloth, air dry\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesigned in:\u003c\/strong\u003e Helsinki, Finland\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eOur promise to you\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003e30-Day Curious Cat Guarantee.\u003c\/strong\u003e If your cat ignores LURRA after two weeks of regular use, we'll make it right. Send us a photo and a short note — no return shipping required.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eLifetime Felt Guarantee.\u003c\/strong\u003e If the pressed felt loses its grip or splits within normal use, we replace the unit. Your cat scratches things. We expect that.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSleep-Through-the-Night Promise.\u003c\/strong\u003e If your 3 AM zoomies don't measurably reduce within 30 days of consistent use, we offer store credit toward a different Nordi Paw product. We'd rather solve the problem than keep your money.\u003c\/p\u003e","brand":"Nordi Paw","offers":[{"title":"Default Title","offer_id":53812211581261,"sku":"CJTE25692780008","price":34.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/8840\/7885\/files\/magnific_vertical-45-lifestyle-pro_2907516516.png?v=1777729587","url":"https:\/\/nordipaw.com\/nl\/products\/lurra","provider":"Nordi Paw","version":"1.0","type":"link"}